The Gap x Cult Gaia Collab: Underwhelming and Overhyped
Because what the world really needed was more denim and oversized gold buckles… obviously.
The highly anticipated Gap x Cult Gaia collaboration was supposed to be a celebration of two iconic brands coming together, blending Gap’s classic American casual aesthetic with Cult Gaia’s bold, architectural designs. Instead, the collection seems to have missed the mark by offering little innovation, relying heavily on just oversized gold hardware.
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